Welfare Costs of Shopping Trips
The corresponding academic paper by Hakan Yilmazkuday has been accepted for publication at the Annals of Regional Science.
The working paper version is available here.
Abstract
The model is empirically tested by using SafeGraph cellphone location data that provide information on the total number of visitors at the store level, where the census block group of visitors regarding their residence (home) is also given. The estimation results based on about 75 million observations show that the bilateral probabilities of individuals (living in certain census blocks) shopping at certain stores decrease with the corresponding distance measures. Quantitatively, the elasticity of shopping probability from a store with respect to distance is estimated around 0.0767.
The estimated distance effects on the bilateral probabilities of individuals (living in certain census blocks) shopping at certain stores are removed in a counterfactual investigation to measure the welfare costs of traditional shopping. This is achieved for each census block in the data set. The corresponding results show that the welfare gains from removing bilateral shopping costs is about 4% for the average (or median) census block, with a range between 0.021% and 18% across census blocks. The heterogeneity of welfare gains across census blocks is further investigated in a secondary analysis, where it is shown that the welfare costs of traditional shopping increase with cars per capita as census blocks with higher per capita number of cars currently make shopping trips to more distant stores.
Regarding heterogeneity of welfare gains across demographic or socioeconomic groups, it is depicted that census block groups with a higher share of Asian people would benefit the least from removing shopping costs, whereas those with a higher share of American Indian and Alaska Native people would benefit the most from it. When the relationship between welfare costs of traditional shopping and family income is investigated, it is shown that there is evidence for a hump-shaped relationship between family income and welfare costs. Finally, it is depicted that census block groups with a higher share of an educational attainment of an elementary school diploma would benefit the least from removing shopping costs, and those with a higher share of an educational attainment of a high school diploma would benefit the most from it. Based on the implications of the model used, these results suggesting that certain demographic or socioeconomic groups would benefit less from removing costs of traditional shopping can be explained by such groups currently making shopping trips to relatively close-by stores so that they gain relatively less when shopping costs are removed.
This paper contributes to the literature by measuring bilateral shopping costs between individuals (residing in census blocks) and stores by using the corresponding distance between them, where price faced at the store is also considered; the remaining factors such as quality of service or convenience are captured by idiosyncratic benefits at the store level for each individual. Measuring the corresponding welfare gains from removing shopping costs at the census block level is the key innovation in this paper, where connecting the heterogeneity of welfare gains across census blocks to certain demographic and socioeconomic characteristics is a further contribution.














